A New Measure of Egg Consumption and the Effect of Social Marketing Eggs

The Washington University

Status: Completed

Conditions: Nutritional Stunting

Treatments: Other: Social Marketing Campaign

Study type: Interventional

Funder types: Other

Identifiers

NCT04461106

202007077

Details and patient eligibility

About

About 1600 children 6 to 24 months old will be enrolled from 8 egg hubs. 4 hubs will be receive social marketing campaign to raise awareness about the benefits of eggs while the other 4 will not receive social marketing campaign. Children will provide a urine sample for analysis of metabolites to correlate with egg consumption.

Enrollment: 815 patients

Sex: All

Ages: 6 to 24 months old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Health children between 6 and 24 months of age

Exclusion criteria

• acute malnutrition
• congenital abnormalities
• chronic debilitation disease such as heart disease, cerebral palsy, or HIV infection

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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815 participants in 2 patient groups

Social Marketing Campaign

Active Comparator group

Description:

Select egg hubs will receive social marketing campaign which aims to raise awareness about the benefits of eggs - 'why eggs': increasing the value of eggs from a consumer perspective and encourage consumption of eggs by children (\<5yrs) and pregnant/lactating women.

Treatment:

Other: Social Marketing Campaign

No Social Marketing Campaign

No Intervention group

Description:

Other egg hugs will not receive social marketing campaign.