A Social Media Intervention for Risky Drinking

University of Michigan

Status: Completed

Conditions: Drinking Behavior

Treatments: Behavioral: Social media messaging

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT04721925

R34AA027272-02 (U.S. NIH Grant/Contract)

HUM00162416

Details and patient eligibility

About

This study is being completed to pilot prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.

Enrollment: 102 patients

Sex: All

Ages: 18 to 25 years old

Volunteers: No Healthy Volunteers

Inclusion criteria

• Reside in the United States of America (USA)
• Be able to read English, view, and click on a social media advertisement.
• Self-reported past-month high-intensity drinking (HID)
• Regular Snapchat use (at least 3 days/week).

Exclusion criteria

• If they fail identity verification based on: 1) internet protocol address (IP), 2) survey time completion, 3) repeat attempts, and 4) survey responses.

Trial design

Primary purpose: Health Services Research

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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102 participants in 2 patient groups

Control group

No Intervention group

Description:

Link to an educational website about alcohol; link to resources.

Social media messaging

Experimental group

Description:

Health coaching via social media for 8 weeks

Treatment:

Behavioral: Social media messaging