Adolescent Depression: Video Ads on Instagram

Yale University

Status: Completed

Conditions: Depression; Stigmatization

Treatments: Behavioral: Depression; Behavioral: Control; Behavioral: Depression, adjusted

Study type: Interventional

Funder types: Other

Identifiers

NCT05755165

2000028980_e

No NIH funding (Other Identifier)

Details and patient eligibility

About

The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to:

1. Reduce stigma and self-stigma related to depression, and
2. Increase treatment-seeking intentions.

Full description

Intervention videos will each be self-recorded videos (of ~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl.

The investigators intend to assign ~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos.

Outcomes will include:

1. Primary outcome: engagement (a composite of likes, shares, comments, and views)
2. Secondary outcome: clicks on a designated link at the end of the video ad.

Enrollment: 1,235 patients

Sex: All

Ages: 14 to 18 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• English-speaking
• Living in the US
• Ages 14 - 18

Exclusion criteria

• None

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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1,235 participants in 3 patient groups

Depression

Active Comparator group

Description:

Adolescent depression

Treatment:

Behavioral: Depression

Depression, adjusted

Active Comparator group

Description:

Adolescent depression, impacted by racism

Treatment:

Behavioral: Depression, adjusted

Control

Active Comparator group

Description:

Control condition

Treatment:

Behavioral: Control