Alcohol Labeling Study

University of North Carolina (UNC)

Status: Enrolling

Conditions: Health Behavior

Treatments: Behavioral: Control label; Behavioral: Front-of-package health warning

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT06835920

23-1218b

R01AA030548 (U.S. NIH Grant/Contract)

Details and patient eligibility

About

This study aims to examine the effects of new front-of-package alcohol warnings on alcohol consumption. Participants will be randomly assigned to either new front-of-package health warnings or control labels. Participants will bring in their own alcohol to weekly study visits and take home the alcohol to consume as usual. Participants will receive study labels on their alcohol containers per their assigned trial arm.

Full description

This study aims to determine whether new front-of-package health warnings on alcohol containers lead to less alcohol consumption and improve consumer understanding about the harms of alcohol. We aim to enroll approximately 720 adults ages 21 years and older who report consuming alcohol at least once per week.

After providing informed consent, participants will be randomly assigned to receive new front-of-package health warnings or control labels.

Participants will attend 3 in-person study visits spaced approximately 1 week apart. Participants in the warnings arm will receive a health warning applied to the front of their alcohol containers at each of the weekly visits for a total of 3 unique warnings during the study. Warnings will be applied in counterbalanced order. Participants in the control arm will receive one label during the study.

Participants will report the number of drinks they consumed daily via text message and will complete 4 computer surveys spaced approximately 1 week apart.

Enrollment: 720 estimated patients

Sex: All

Ages: 21+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Adults ages 21 years and older
• Not identified as having possible alcohol dependence
• Consumed alcohol at least once per week during the past 4 weeks
• At least half of alcohol consumed each week is from store-bought containers
• Willing to bring 8 days' worth of alcohol to 3 in-person study visits
• Not pregnant, breastfeeding, or trying to get pregnant
• Able to take surveys in English
• Willing to respond to text messages daily for 3 weeks
• Not living in the same household as anyone else in the study

Exclusion criteria

• Not living in US

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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720 participants in 2 patient groups

Front-of-package health warning

Experimental group

Treatment:

Behavioral: Front-of-package health warning

Control label

Other group

Treatment:

Behavioral: Control label