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Altruistically Framed Messages and Impact on Parents' Reported Willingness to Immunize Their Children

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Indiana University

Status

Completed

Conditions

Parental Vaccine Intentions for Their Children

Treatments

Behavioral: Benefits to Child and Society
Behavioral: Benefits to Society
Behavioral: CDC VIS
Behavioral: Benefits to Child

Study type

Interventional

Funder types

Other

Identifiers

NCT02015689
1203008361

Details and patient eligibility

About

The purpose of this study is to examine the impact of different message framing (i.e., communication strategies) on parents' intentions to vaccinate their infants for measles, mumps, and rubella. We hypothesize that information specifically emphasizing various benefits of MMR vaccination will have different impacts on parents' reported levels of intention.

Full description

The purpose of this study is to investigate attitudes concerning the Measles, Mumps, & Rubella (MMR) vaccine among adult parents in the United States. Attitudes will be assessed via a web-based survey administered by Survey Sampling International (SSI). Project sample size is 1,000, all to be recruited by SSI. The survey will take no more than 20-30 minutes to complete. The survey questions and response options attached. With the exception of demographic questions (e.g., age, sex, race) at the end of the survey, questions will not be able to be "skipped" because 1) the survey questions primarily assess attitudes and beliefs, 2) the questions are not of a sensitive nature, 3) responses are anonymous, 4) respondents have indicated their desire and willingness to respond to surveys like this by virtue of their enrollment as an SSI panel member, 5) there is no pressure for respondents to complete the survey, 6) respondents may cease responding to the survey at any time after they begin.

Respondents will be asked to provide information about their children's ages and sex, as well as historical recall information about their past vaccine decisions for their child/children. All respondents will receive general information from the Centers for Disease Control and Prevention (CDC) regarding MMR and the MMR vaccine (taken from the CDC's Vaccine Information Sheet), followed by summarized information about MMR and the MMR vaccine. A quarter of respondents will receive only this information. The other three-quarters of respondents will also receive additional "benefit" information that either underscores: a) the MMR vaccine's benefit to the child who receives it, b) the MMR vaccine's benefits to society as a whole, or c) the MMR vaccine's benefit to both the child who receives it as well as to society as a whole. The purpose of this additional "benefit" information (which will randomly vary among respondents) is to compare people's attitudes when they're given this information about the MMR vaccine's benefit to people's attitudes when they receive the general information. This information is noted in the attached survey, and mimics the information that parents are typically given in clinic settings regarding MMR and the MMR vaccine. The purpose of this study is to systematically assess people's responses to this information, which is already offered in clinical settings and is publicly available via the CDC.

Enrollment

802 patients

Sex

All

Ages

18+ years old

Volunteers

No Healthy Volunteers

Inclusion criteria

  • 18 years of age or older
  • fluent in English
  • parent or primary caregiver to at least 1 child 17 years of age or younger

Exclusion criteria

  • not fluent in English
  • younger than 18 years of age
  • not a parent or primary caregiver to someone 17 years of age or younger

Trial design

Primary purpose

Health Services Research

Allocation

Randomized

Interventional model

Factorial Assignment

Masking

Single Blind

802 participants in 4 patient groups

Benefits to Child
Experimental group
Description:
CDC VIS + message emphasizing benefits of MMR vaccine to child
Treatment:
Behavioral: CDC VIS
Behavioral: Benefits to Child
CDC VIS
Active Comparator group
Description:
CDC Vaccine Information Statement (VIS)
Treatment:
Behavioral: CDC VIS
Benefits to Society
Experimental group
Description:
CDC VIS + message emphasizing benefits of MMR vaccine to society
Treatment:
Behavioral: CDC VIS
Behavioral: Benefits to Society
Benefits to Child and Society
Experimental group
Description:
CDC VIS + message emphasizing benefits of MMR vaccine to both child and to society
Treatment:
Behavioral: CDC VIS
Behavioral: Benefits to Child and Society

Trial contacts and locations

0

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Data sourced from clinicaltrials.gov

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