An Experiment Comparing Public Reactions to the Labels "Community Immunity" Versus "Herd Immunity".

Laval University

Status: Not yet enrolling

Conditions: Attitudes

Treatments: Behavioral: Herd immunity; Behavioral: Using the term "community immunity" instead of "herd immunity"

Study type: Interventional

Funder types: Other

Identifiers

NCT07102472

commimm

Details and patient eligibility

About

Participants are shown a scenario consisting of static images from a previous study ("herdimm") showing a visualization of how herd immunity works. Participants are randomized to see the text with the term "herd immunity" or "community immunity."

Enrollment: 350 estimated patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Able to use a computer
• Able to use the internet
• Able to read and respond to questions in English or French
• 18+ years old and living in Canada

Exclusion criteria

• Unable to view images on a computer

Trial design

Primary purpose: Health Services Research

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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350 participants in 2 patient groups, including a placebo group

Herd immunity

Placebo Comparator group

Treatment:

Behavioral: Herd immunity

Community immunity

Experimental group

Treatment:

Behavioral: Using the term "community immunity" instead of "herd immunity"