ARISe at UMass Chan

University of Massachusetts, Worcester

Status: Enrolling

Conditions: Vaccination; Vaccination Promotion

Treatments: Behavioral: Exposure to source and message content

Study type: Interventional

Funder types: Other

Identifiers

NCT07236034

STUDY00002075

1U48DP006883-01 (U.S. NIH Grant/Contract)

Details and patient eligibility

About

The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.

Enrollment: 700 estimated patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Age 18+
• Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
• Able to read and write in English
• Access to an internet connected computer or laptop with a web-camera

Exclusion criteria

• N/A

Trial design

Primary purpose: Health Services Research

Allocation: Randomized

Interventional model: Factorial Assignment

Masking: Double Blind

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700 participants in 14 patient groups

Arm 1: Peer message, 7C Construct 1

Experimental group

Description:

This arm will include messages with a "peer" influence as the source and the construct of "confidence" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 2: Professional source, 7C Construct 1

Experimental group

Description:

This arm will include messages with a "professional" influencer as the source and the construct of "confidence" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 3: Peer message, 7C Construct 2

Experimental group

Description:

This arm will include messages with a "peer" influence as the source and the construct of "complacency" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 4: Professional message, 7C Construct 2

Experimental group

Description:

This arm will include messages with a "professional" influence as the source and the construct of "complacency" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 5: Peer message, 7C Construct 3

Experimental group

Description:

This arm will include messages with a "peer" influence as the source and the construct of "constraints" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 6: Professional message, 7C Construct 3

Experimental group

Description:

This arm will include messages with a "professional" influencer as the source and the construct of "constraints" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 7: Peer message, 7C Construct 4

Experimental group

Description:

This arm will include messages with a "peer" influencer as the source and the construct of "calculation" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 8: Professional message, 7C Construct 4

Experimental group

Description:

This arm will include messages with a "professional" influencer as the source and the construct of "calculation" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 9: Peer message, 7C Construct 5

Experimental group

Description:

This arm will include messages with a "peer" influencer as the source and the construct of "collective responsibility" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 10: Professional message, 7C Construct 5

Experimental group

Description:

This arm will include messages with a "professional" influencer as the source and the construct of "collective responsibility" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 11: Peer message; 7C Construct 6

Experimental group

Description:

This arm will include messages with a "peer" influencer as the source and the construct of "compliance" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 12: Professional message, 7C Construct 6

Experimental group

Description:

This arm will include messages with a "professional" influencer as the source and the construct of "compliance" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 13: Peer message, 7C Construct 7

Experimental group

Description:

This arm will include messages with a "peer" influencer as the source and the construct of "conspiracy" as the message.

Treatment:

Behavioral: Exposure to source and message content

Arm 14: Professional message, 7C Construct 7

Experimental group

Description:

This arm will include messages with a "professional" influencer as the source and the construct of "conspiracy" as the message.

Treatment:

Behavioral: Exposure to source and message content