Attidutes and Understanding of Oat Fibre Claims on Food Labels

University of Toronto

Status: Completed

Conditions: General Population; Consumer Research

Treatments: Behavioral: Mock Package Questionnaire

Study type: Observational

Funder types: Other

Identifiers

NCT01932827

AFMnet-02

Details and patient eligibility

About

Oat fibre consumption has been shown to lower blood cholesterol, which is advantageous for heart health. Oat and fibre claims on food labels should help people find heart healthy food choices; however consumer attitudes and understanding of such claims are unknown.

The objective of this study was to evaluate the attitudes and understanding to different types of permitted oat fibre claims.

Enrollment: 1,002 patients

Sex: All

Ages: 20 to 69 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Primary grocery shoppers
• Canadian adults between the ages 20 to 69 years

Exclusion criteria

• Did not have an email address or have access to internet

Trial design

1,002 participants in 1 patient group

Canadian Consumer Monitor Panel

Description:

Canadian Consumer Monitor Panel is a online consumer monitor panel which answers surveys every 8-10 weeks about diet and health.

Treatment:

Behavioral: Mock Package Questionnaire