Baby Friendly Initiative Implementation: Maternity Staff Experiences

Bournemouth University

Status: Completed

Conditions: Experience, Life

Treatments: Other: Interviews and focus groups

Study type: Observational

Funder types: Other

Identifiers

NCT04395703

274438

Details and patient eligibility

About

This qualitative, case study will explore the experiences of maternity staff in England when implementing the World Health Organisation and Unicef Baby Friendly Initiative (BFI) standards within a maternity organisation.

Full description

A range of maternity staff over 4 UK NHS hospitals will be recruited and interviewed by one chief investigator regarding their experiences of working with the BFI standards in their daily professional practice.

Enrollment: 21 patients

Sex: All

Ages: 18 to 99 years old

Volunteers: Accepts Healthy Volunteers

Inclusion and exclusion criteria

Inclusion criteria

• Maternity staff who have had training in and with experience of working with the BFI.
• Senior neonatal staff working in the maternity unit.
• Maternity unit management.
• Staff in specialised infant feeding roles at local hospitals.
• Student midwives on placement at main study hospital site.
• English speaking.

Exclusion criteria

• Maternity staff with no BFI experience.
• Medical staff.
• Community maternity staff.
• Community nurses and health visitors.
• Student nurses.

Trial design

21 participants in 2 patient groups

Maternity staff

Description:

Interviews with maternity staff working within a maternity unit including midwifery managers and infant feeding lead staff members.

Treatment:

Other: Interviews and focus groups

Neonatal unit staff

Description:

Staff working within a local maternity unit.

Treatment:

Other: Interviews and focus groups