Can Mass Media Campaigns Reduce Child Mortality

London School of Hygiene and Tropical Medicine

Status: Completed

Conditions: Under-nutrition; Breastfeeding; Malaria; Pneumonia; Diarrhoea

Treatments: Behavioral: Local radio campaign to reduce under-five child mortality

Study type: Interventional

Funder types: Other

Identifiers

NCT01517230

2011-9-56

6028 (Other Identifier)

Details and patient eligibility

About

A cluster-randomised trial will be undertaken in Burkina Faso to investigate whether a comprehensive mass media campaign using local radio stations can change behaviours on a scale large enough to result in measurable and sustainable reductions in under-five child mortality.

It is hypothesised that as a result of the scale and multi-pronged nature of the campaign, reductions of between 10% and 20% in child mortality will be achieved.

Full description

The evaluation is conducted in 14 geographical locations throughout Burkina Faso. Seven of these 14 clusters have been randomly allocated to receive the mass media intervention while the remaining 7 clusters will serve as controls.

Data collection includes household surveys in all 14 clusters at three "key" times:

• At baseline: Before the implementation of the intervention, between December 2011 and February 2012 to measure the current level of child mortality and evaluate current knowledge and behaviours of relevance to child health.
• At midline: Fifteen months after implementation of the intervention to evaluate the coverage of the intervention (in the intervention clusters) and, in each cluster, knowledge and behaviours.
• At endline: Two and a half years after implementation of the intervention to evaluate intervention coverage (in the intervention clusters), knowledge and behaviours and child mortality.

Enrollment: 100,000 patients

Sex: All

Ages: Under 5 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Residence in study clusters

Exclusion criteria

• None

Trial design

100,000 participants in 2 patient groups

intervention

Active Comparator group

Description:

seven clusters where radio media campaign will be broadcast.

Treatment:

Behavioral: Local radio campaign to reduce under-five child mortality

control

No Intervention group

Description:

Seven clusters where radio media campaign won't be broadcast.