Cancer Prevention & Online Technologies

Stanford University

Status: Begins enrollment this month

Conditions: Skin Cancer

Treatments: Other: Prevention images for advertisement; Other: No Advertisement; Other: Prevention video advertisement

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT04064424

IRB-50303 (Other Identifier)

SKIN0049 (Other Identifier)

1DP2CA225433-01 (U.S. NIH Grant/Contract)

Details and patient eligibility

About

The overall goal of this research is to develop interventions that leverage online technology (e.g. ads, social media) to reduce individuals' skin-cancer-related risk behaviors and ultimately to reduce skin cancer incidence.

Full description

This research includes three phases:

1. To better understand the motivators and inhibitors of skin cancer risk behaviors in various populations including use of indoor tanning and outdoor sun exposure;
2. To develop content messages and images related to skin cancer risk that are resonant with various populations;
3. To test the relative effectiveness of these messages in reducing likelihood of or actual skin cancer risk behaviors in various populations.

Enrollment: 720,000 estimated patients

Sex: Male

Ages: 18 to 65 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Facebook user between the age of 18 and 65
• Self-identifies as male
• Profile indicates interest in at least one of the following: LGBT community, LGBT culture, LGBT social movements, Rainbow flag, Gay pride, GAY-friendly, homosexuality

Exclusion criteria

• Failure to meet inclusion criteria

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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720,000 participants in 2 patient groups

Prevention Advertisement

Experimental group

Description:

Participants will be exposed to prevention videos and images through Facebook Advertising

Treatment:

Other: Prevention video advertisement

Other: Prevention images for advertisement

No Advertisement

Active Comparator group

Description:

No prevention videos and images will be shown through Facebook Advertising

Treatment:

Other: No Advertisement