Cannabis Edibles Packaging Descriptors Experiment

Wake Forest University (WFU)

Status: Completed

Conditions: Cannabis Use

Treatments: Behavioral: No descriptor (control); Behavioral: "Relax" descriptor; Behavioral: "Handcrafted" descriptor; Behavioral: "Made with live resin" descriptor; Behavioral: "100% Organic" descriptor; Behavioral: "All Natural" descriptor; Behavioral: "Fast-acting" descriptor; Behavioral: "Energy Boost" descriptor; Behavioral: "Vegan" descriptor; Behavioral: "Gluten-free" descriptor

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT06171399

R01DA053209 (U.S. NIH Grant/Contract)

IRB00104038

Details and patient eligibility

About

The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without product descriptors of interest.

Full description

Cannabis edibles are rapidly leading the legal recreational cannabis market. They present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Delta-9-tetrahydrocannabinol (THC). Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of nine commonly used product descriptors found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any product descriptors.

Enrollment: 2,521 patients

Sex: All

Ages: 18 to 65 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• US resident
• Aged 18-65, inclusive
• Up to 13% of participants will be those who identify as Black/African American
• Up to 16% of participants will be those who identify as Hispanic
• Approximately 50% of participants will be past year cannabis users

Exclusion criteria

• Does not currently reside in the United States
• Younger than 18 or older than 65
• Does not provide information regarding history of cannabis use
• Otherwise eligible but demographic and/or user group quotas have been met

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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2,521 participants in 10 patient groups

"All Natural" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "All Natural."

Treatment:

Behavioral: "All Natural" descriptor

"Gluten-free" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Gluten-free"

Treatment:

Behavioral: "Gluten-free" descriptor

"Vegan" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Vegan"

Treatment:

Behavioral: "Vegan" descriptor

"100% Organic" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "100% Organic"

Treatment:

Behavioral: "100% Organic" descriptor

"Handcrafted" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Handcrafted"

Treatment:

Behavioral: "Handcrafted" descriptor

"Made with live resin" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Made with live resin"

Treatment:

Behavioral: "Made with live resin" descriptor

"Fast-acting" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Fast-acting"

Treatment:

Behavioral: "Fast-acting" descriptor

"Relax" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Relax"

Treatment:

Behavioral: "Relax" descriptor

"Energy Boost" descriptor

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor "Energy Boost"

Treatment:

Behavioral: "Energy Boost" descriptor

No descriptor (control)

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) without any product descriptors

Treatment:

Behavioral: No descriptor (control)