Cannabis Edibles Packaging Imagery Experiment

Wake Forest University (WFU)

Status: Completed

Conditions: Cannabis Use

Treatments: Behavioral: No Imagery (Control); Behavioral: Packaging imagery

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT06358144

R01DA053209 (U.S. NIH Grant/Contract)

IRB00111438

Details and patient eligibility

About

The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.

Full description

Cannabis edibles are rapidly leading the legal recreational cannabis market. Cannabis edibles present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Tetrahydrocannabinol (THC) . Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of four images commonly found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any imagery.

Enrollment: 1,260 patients

Sex: All

Ages: 18 to 65 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• US resident
• Aged 18-65, inclusive
• Up to 13% of participants will be those who identify as Black/African American
• Up to 16% of participants will be those who identify as Hispanic
• Approximately 50% of participants will be past year cannabis users
• Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment

Exclusion criteria

• Does not currently reside in the United States
• Younger than 18 or older than 65
• Does not provide information regarding history of cannabis use
• Otherwise eligible but demographic and/or user group quotas have been met
• Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

---

1,260 participants in 5 patient groups

Flavor Imagery

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.

Treatment:

Behavioral: Packaging imagery

Animal Imagery

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.

Treatment:

Behavioral: Packaging imagery

Nature Imagery

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.

Treatment:

Behavioral: Packaging imagery

Medical Imagery

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.

Treatment:

Behavioral: Packaging imagery

No Imagery (Control)

Experimental group

Description:

Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.

Treatment:

Behavioral: No Imagery (Control)