ChildObesity180 - Social Marketing Campaign to Encourage Healthful Eating in Restaurants for Children (CO180)

Tufts University

Status: Completed

Conditions: Child Overnutrition

Treatments: Behavioral: Social marketing campaign

Study type: Interventional

Funder types: Other

Identifiers

NCT03422926

PV1529

Details and patient eligibility

About

The purpose of this study is to determine whether a messaging campaign affects the calories ordered for and consumed by children in a quick serve restaurant setting.

Full description

ChildObesity180 seeks to develop and implement a messaging campaign informed by evidence-based behavioral theory as well as perspectives from parents, children, and the restaurant industry. The campaign aims to help parents choose healthful options for their children when dining in the quick-serve restaurant setting. Aim 1 is campaign development. Aims 2 and 3 are assessment (i.e., Randomized controlled trial and revenue analysis). Hypotheses are that the messaging campaign will be associated with fewer calories ordered/consumed by children in the quick serve setting; and the campaign will not negatively impact quick serve restaurant revenue.

Enrollment: 2,646 patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Parent or legal guardian of a 4 - 12 year old child (who is present)
• Have not participated in the study before
• <<Intervention community only>> live, work, or frequently travel to community

Exclusion criteria

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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2,646 participants in 2 patient groups

Intervention

Experimental group

Description:

Social marketing messaging campaign

Treatment:

Behavioral: Social marketing campaign

Control

No Intervention group

Description:

No messaging campaign