Consumer Perceptions of Alcoholic Beverages
Status
Conditions
Treatments
Details and patient eligibility
About
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Full description
This study aims to assess whether exposure to common marketing claims on alcoholic beverages impact alcohol consumer's perceptions of and intentions to consume the product. We aim to enroll approximately 1,500 adults ages 21 years and older who have consumed alcohol in the past year.
This study will be conducted online. After providing informed consent, participants will be randomly assigned to one of four conditions: either one of three marketing claims, or a no-claim control.
Participants view three alcohol products (beer, hard seltzer, and flavored malt beverage) in a random order within their assigned condition. After viewing each product, they will respond to survey items assessing their perceptions and intentions to consume the product.
Enrollment
Sex
Ages
Volunteers
Inclusion criteria
- Adults ages 21 years and older
- Consumed alcohol at least once in the last year
- Able to complete a survey in English
Exclusion criteria
- Not living in the US
Trial design
Primary purpose
Allocation
Interventional model
Masking
1,500 participants in 4 patient groups
Trial contacts and locations
Loading...
Central trial contact
Marissa G Hall, PhD; Phoebe R Ruggles, MS
Data sourced from clinicaltrials.gov
Clinical trials
Research sites
Resources
Legal