Consumers' Preference for Sustainable Food

The University of Hong Kong (HKU)

Status: Completed

Conditions: Food Consumption

Treatments: Behavioral: Priming intervention

Study type: Interventional

Funder types: Other

Identifiers

NCT04955301

201901231sv_a

Details and patient eligibility

About

This study aims to test and compare the effectiveness of three priming interventions on consumers' selection of sustainable foods: priming with environmental benefits, health benefits and co-benefits (environment and health benefits).

Enrollment: 1,000 patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Subjects should be aged 18 years or above
• Hong Kong residents
• Be able to read Chinese

Exclusion criteria

• Subjects who have vegan or vegetarian diets
• Subjects who have to follow special diets due to illnesses will be excluded.

Trial design

Primary purpose: Health Services Research

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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1,000 participants in 4 patient groups

Control message group

No Intervention group

Description:

Participants will not receive the priming manipulation.

Health benefits priming group

Experimental group

Description:

Participants will be cueing with health benefits by asking to do a word-search exercise beginning with: "In the following, please choose words/statements that can indicate that having a healthy and sustainable diet can have health benefits, such as..."

Treatment:

Behavioral: Priming intervention

Environmental benefits priming group

Experimental group

Description:

Participants will be cueing with environmental benefits by asking to do a word-search exercise beginning with: "In the following, please choose words/statements that can indicate that having a healthy and sustainable diet can have environmental benefits, such as..."

Treatment:

Behavioral: Priming intervention

Environmental and health co-benefits priming group

Experimental group

Description:

Participants will be cueing with environmental and health co-benefits by asking to do a word-search exercise beginning with: "In the following, please choose words/statements that can indicate that having a healthy and sustainable diet can have both benefits for health and the environment, such as..."

Treatment:

Behavioral: Priming intervention