Cost and Quality in Consumer Sunscreen Preferences
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About
This study seeks to determine what price consumers are willing to pay for a sunscreen product containing their ideal combination of attributes or qualities. This study will assess consumer preferences for various sunscreen qualities, as well as the relative contribution of each preference to the consumer's monetary valuation of a complete sunscreen product. The hypothesis is that respondents' willingness to pay for each sunscreen attribute will vary by demographic characteristics, especially self-identified race and socioeconomic class
Enrollment
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Ages
Volunteers
Inclusion criteria
- Subjects age 18 years old or older.
- Subjects who are capable of completing an online, English survey.
Exclusion criteria
- Subjects less than 18 years old
- Subjects who have previously completed the study.
- Subjects who are not able to complete an online, English survey.
Trial design
487 participants in 1 patient group
Trial contacts and locations
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Data sourced from clinicaltrials.gov
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