Countering Young Adult Tobacco Marketing in Bars

University of California San Francisco (UCSF)

Status: Completed

Conditions: Smoking Cessation

Treatments: Behavioral: Anti-smoking social marketing campaign

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT01686178

1U01CA154240-05

Details and patient eligibility

About

The goal of the study is to implement and evaluate interventions to decrease smoking among young adults attending bars and nightclubs. It is believed that the proportion of young adult current smokers during and after the intervention will be significantly less than the proportion of young adult smokers before the intervention in each of the study cities.

Enrollment: 17,422 patients

Sex: All

Ages: 18 to 26 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Participants are healthy volunteers 18-26 years old currently living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, or Los Angeles who attend bars or nightclubs
• Able to read, speak, and understand English
• NOTE: PARTICIPANTS CAN ONLY TAKE PART IN THE STUDY BY ENCOUNTERING STUDY SURVEY TEAMS OUT AT BARS OR NIGHTCLUBS IN ONE OF THE STUDY CITIES LISTED ABOVE. PARTICIPANTS CANNOT SIGN UP FOR THE STUDY BY CALLING OR EMAILING.

Exclusion criteria

• Out of age range (18-26 years old)
• Not living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, Los Angeles or New York City, or currently attending college outside of the target cities.
• Unable to read, speak, or understand English.
• Unwillingness or inability to participate or give informed consent.

Trial design

Primary purpose: Prevention

Allocation: Non-Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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17,422 participants in 2 patient groups

Anti-smoking social marketing campaign

Experimental group

Description:

In prior research, a high risk subpopulation of young adults was identified in San Diego, CA: the "hipster" subculture. We developed a yearlong pilot social branding intervention to decrease smoking among this group, using social events and social leaders to promote a strong nonsmoking lifestyle. The intervention rationale is based on utilizing industry market research tools to define the target audience and directly countering tobacco industry lifestyle marketing strategies. We now propose to extend this intervention to three other cities (tailoring the intervention to a high-risk subpopulation of young adults in each city) and evaluate it in a multicenter quasi-experimental controlled trial.

Treatment:

Behavioral: Anti-smoking social marketing campaign

Control

No Intervention group

Description:

Survey research data will be collected in control cities with the same schedule as data collection in the cities where the intervention is taking place.