COVID-19 Vaccine Messaging, Part 1
Status
Completed
Conditions
COVID-19
Vaccination
Treatments
Other: Baseline message
Other: Control message
Other: Self-interest message
Other: Community interest message
Other: Economic freedom message
Other: Anger message
Other: Trust in science message
Other: Not bravery message
Other: Embarrassment message
Other: Economic benefit message
Other: Guilt message
Other: Personal freedom message
Details and patient eligibility
About
This study tests different messages about vaccinating against COVID-19 once the vaccine becomes available. Participants are randomized to 1 of 12 arms, with one control arm and one baseline arm. We will compare the reported willingness to get a COVID-19 vaccine at 3 and 6 months of it becoming available between the 10 intervention arms to the 2 control arms.
Study participants are recruited online by Lucid, which matches census based sampling in online recruitment.
Enrollment
4,000 patients
Sex
All
Ages
18+ years old
Volunteers
Accepts Healthy Volunteers
Inclusion criteria
- At least 18 years of age
- US resident
Exclusion criteria
- Younger than 18 years of age
- Non-US resident
- Do not consent
Trial design
Primary purpose
Other
Allocation
Randomized
Interventional model
Parallel Assignment
Masking
None (Open label)
4,000 participants in 12 patient groups
Control
Sham Comparator group
Description:
Control message about birdfeeding
Treatment:
Other: Control message
Baseline message
Active Comparator group
Description:
These participants will be assigned a message about the benefits of vaccination. All other treatment arms include this baseline language.
Treatment:
Other: Baseline message
Personal freedom
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Personal freedom message
Economic freedom
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Economic freedom message
Social benefit, self-interest
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Self-interest message
Social benefit, community interest
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Community interest message
Economic benefit
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Economic benefit message
Social pressure- guilt
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Guilt message
Social pressure- embarrassment
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Embarrassment message
Social pressure- anger
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Anger message
Trust in science
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Trust in science message
Not bravery arm
Experimental group
Description:
Experimental message arm.
Treatment:
Other: Not bravery message
Trial contacts and locations
1
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Data sourced from clinicaltrials.gov
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