Effect of Nutrition Labeling on Fast Food Choices

University of Minnesota (UMN)

Status: Completed

Conditions: Healthy

Treatments: Behavioral: Menu: calories=yes, value pricing=no; Behavioral: Menu: calories=no, value pricing = no; Behavioral: Menu: calories=yes, value pricing = yes

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT00127660

R01DK067599 (U.S. NIH Grant/Contract)

DK67599 (completed)

Details and patient eligibility

About

A study examining menu choices made at fast food restaurants.

Full description

To examine the effect of point-of-purchase calorie information and value size pricing on fast food meal choices a randomized 2 × 2 factorial experiment was conducted in which participants ordered a fast food meal from one of four menus that varied with respect to whether calorie information was provided and whether value size pricing was used.

Enrollment: 605 patients

Sex: All

Ages: 16+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Must be 16 years old or older
• Must regularly eat at fast food restaurants

Exclusion criteria

• Non-english speakers

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Factorial Assignment

Masking: Single Blind

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605 participants in 4 patient groups

Menu: calories=yes, value pricing=no

Experimental group

Description:

There were calories listed on the menu, but no value pricing was in place.

Treatment:

Behavioral: Menu: calories=yes, value pricing=no

Menu: calories=yes, value pricing = yes

Experimental group

Description:

There were calories listed on the menu, AND value pricing was in place.

Treatment:

Behavioral: Menu: calories=yes, value pricing = yes

Menu: calories=no, value pricing = no

Experimental group

Description:

Calories were not listed on the menu, and value pricing was not in place.

Treatment:

Behavioral: Menu: calories=no, value pricing = no

Menu: calories=no, value pricing = yes

No Intervention group

Description:

CONTROL CONDITION: calories were not listed on the menu, and value pricing WAS in place.