Effective Ads for Quitting Smoking

UNC Lineberger Comprehensive Cancer Center

Status: Completed

Conditions: Smoking Behaviors

Treatments: Behavioral: Control ads; Behavioral: Intervention ads

Study type: Interventional

Funder types: Other; Other U.S. Federal agency; NIH

Identifiers

NCT06485479

U54DA060049 (U.S. NIH Grant/Contract)

23-2450

Details and patient eligibility

About

The main purpose of this trial is to identify effective quit smoking ads for people who smoke menthol cigarettes. Investigators will conduct an online randomized trial with a nationally representative sample of ~1,400 US adults (ages 21+) who smoke menthol cigarettes.

Full description

This trial will evaluate the effectiveness of efficacy-based quit smoking ads in a 5 (theme) x 6 (ad) mixed factorial randomized design.

Recruitment: A survey company will recruit ~1,400 participants. Participants will complete a screener to confirm that they are US adults (ages 21+), currently smoke menthol cigarettes, and are able to read and speak English. A portion of the sample will be nationally representative, and a portion will be a convenience sample.

Informed Consent: The consent form will appear on the first page of the survey. Participants will provide their consent to be in the trial by clicking on a button that forwards to the next page of the survey.

Randomization: After consent, the survey software will randomize participants to 1 of 5 themes between-subjects. The design will include 3 intervention ad themes about quitting smoking (self-efficacy ads, response efficacy ads, or motivation ads) and 2 control ad themes about neutral non-smoking related topics (reading or password safety).

Each participant will view 6 ads on their assigned theme, presented in a random order.

Assessment: Participants will complete a ~15 minute online survey one time.

Enrollment: 1,236 patients

Sex: All

Ages: 21+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion and exclusion criteria

This national trial is not open to enrollment from the general public. Participation is restricted to individuals who meet the following inclusion and exclusion criteria:

Inclusion Criteria

• Currently smoke menthol cigarettes
• Be a member of the AmeriSpeak online survey panel or their convenience sample
• Live in the US
• Be age 21 years or older
• Read and speak English

Exclusion Criteria

• Not currently smoke menthol cigarettes
• Not be a member of the AmeriSpeak online survey panel or their convenience sample
• Not live in the US
• Be younger than age 21 years
• Not be able to read and speak English

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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1,236 participants in 5 patient groups

Ads about response efficacy for quitting smoking

Experimental group

Description:

Participants will view ads designed to increase response efficacy for quitting cigarettes.

Treatment:

Behavioral: Intervention ads

Ads about self-efficacy for quitting smoking

Experimental group

Description:

Participants will view ads designed to increase self-efficacy to quit smoking.

Treatment:

Behavioral: Intervention ads

Ads about motivation to quit smoking

Experimental group

Description:

Participants will view ads designed to increase motivation to quit smoking.

Treatment:

Behavioral: Intervention ads

Ads about reading

Other group

Description:

Participants will view non-smoking related ads on the benefits of reading.

Treatment:

Behavioral: Control ads

Ads about passwords

Other group

Description:

Participants will view non-smoking related ads on passwords.

Treatment:

Behavioral: Control ads