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Effective Ads for Quitting Smoking

UNC Lineberger Comprehensive Cancer Center logo

UNC Lineberger Comprehensive Cancer Center

Status

Completed

Conditions

Smoking Behaviors

Treatments

Behavioral: Control ads
Behavioral: Intervention ads

Study type

Interventional

Funder types

Other
Other U.S. Federal agency
NIH

Identifiers

NCT06485479
U54DA060049 (U.S. NIH Grant/Contract)
23-2450

Details and patient eligibility

About

The main purpose of this trial is to identify effective quit smoking ads for people who smoke menthol cigarettes. Investigators will conduct an online randomized trial with a nationally representative sample of ~1,400 US adults (ages 21+) who smoke menthol cigarettes.

Full description

This trial will evaluate the effectiveness of efficacy-based quit smoking ads in a 5 (theme) x 6 (ad) mixed factorial randomized design.

Recruitment: A survey company will recruit ~1,400 participants. Participants will complete a screener to confirm that they are US adults (ages 21+), currently smoke menthol cigarettes, and are able to read and speak English. A portion of the sample will be nationally representative, and a portion will be a convenience sample.

Informed Consent: The consent form will appear on the first page of the survey. Participants will provide their consent to be in the trial by clicking on a button that forwards to the next page of the survey.

Randomization: After consent, the survey software will randomize participants to 1 of 5 themes between-subjects. The design will include 3 intervention ad themes about quitting smoking (self-efficacy ads, response efficacy ads, or motivation ads) and 2 control ad themes about neutral non-smoking related topics (reading or password safety).

Each participant will view 6 ads on their assigned theme, presented in a random order.

Assessment: Participants will complete a ~15 minute online survey one time.

Enrollment

1,236 patients

Sex

All

Ages

21+ years old

Volunteers

Accepts Healthy Volunteers

Inclusion and exclusion criteria

This national trial is not open to enrollment from the general public. Participation is restricted to individuals who meet the following inclusion and exclusion criteria:

Inclusion Criteria

  • Currently smoke menthol cigarettes
  • Be a member of the AmeriSpeak online survey panel or their convenience sample
  • Live in the US
  • Be age 21 years or older
  • Read and speak English

Exclusion Criteria

  • Not currently smoke menthol cigarettes
  • Not be a member of the AmeriSpeak online survey panel or their convenience sample
  • Not live in the US
  • Be younger than age 21 years
  • Not be able to read and speak English

Trial design

Primary purpose

Prevention

Allocation

Randomized

Interventional model

Parallel Assignment

Masking

None (Open label)

1,236 participants in 5 patient groups

Ads about response efficacy for quitting smoking
Experimental group
Description:
Participants will view ads designed to increase response efficacy for quitting cigarettes.
Treatment:
Behavioral: Intervention ads
Ads about self-efficacy for quitting smoking
Experimental group
Description:
Participants will view ads designed to increase self-efficacy to quit smoking.
Treatment:
Behavioral: Intervention ads
Ads about motivation to quit smoking
Experimental group
Description:
Participants will view ads designed to increase motivation to quit smoking.
Treatment:
Behavioral: Intervention ads
Ads about reading
Other group
Description:
Participants will view non-smoking related ads on the benefits of reading.
Treatment:
Behavioral: Control ads
Ads about passwords
Other group
Description:
Participants will view non-smoking related ads on passwords.
Treatment:
Behavioral: Control ads

Trial documents
2

Trial contacts and locations

1

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Central trial contact

Jennifer Mendel Sheldon

Data sourced from clinicaltrials.gov

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