Effectiveness of 12 Clips in Maternal and Neoanatal Health Through Applied Neuroscience Tools (Neuromarketing Strategy)

Universidad Nacional de Colombia

Status: Completed

Conditions: Pregnancy

Treatments: Other: Twelve clips regarding maternal and neonatal health topics; Other: Control Clip

Study type: Interventional

Funder types: Other

Identifiers

NCT03330860

Capsule1

Details and patient eligibility

About

Objective: To evaluate the effectiveness of 12 knowledge transfer clips of maternal and neonatal health in order to generate knowledge appropriation. Methodology: Randomized cross-over clinical trial with a non-probabilistic sample of intentional feature of 150 subjects: pregnant women, non-pregnant women and men. Participants will be evaluated during the observation of 13 clips (one of them is the control clip) in which sequence will be assigned randomly. The level of attention will be assessed by means of eye tracking, to see the ocular gaze and fixation in relation to the content of clips, and emotional reaction through the psychophysiological record (galvanic skin response). In addition, recall of information will be assessed through the application of questionnaires at the end of each video. The analysis will focus on identifying differences in the three outcomes between intervention clips and the control clip, and between the three groups, and determine the clips and segments that generate greater emotional response, attention and recall.

Enrollment: 150 patients

Sex: All

Ages: 18 to 65 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Pregnant women, Men, and Non-pregnant women that accept to participate in the study

Exclusion criteria

• Participant that don't sign informed consent or have clinically significant visual or auditory impairment

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Crossover Assignment

Masking: None (Open label)

---

150 participants in 2 patient groups

Neuromarketing strategy

Experimental group

Description:

Twelve clips regarding maternal and neonatal health topics, designed with mixed 2D and 3D elements, each one about 45 seconds long (prepared based on the best available evidence and validated by clinical experts).

Treatment:

Other: Twelve clips regarding maternal and neonatal health topics

No-capsule group

Active Comparator group

Description:

Control clip with 2D elements about 45 seconds long, containing information on prenatal control and presented in conventional format (narration, static images and on screen text).

Treatment:

Other: Control Clip