Emphasizing the Personal Versus the Social in Educational Interventions For Decreasing Vaccine Hesitancy

National Research University Higher School of Economics

Status: Unknown

Conditions: Vaccine Hesitancy; Communication

Treatments: Behavioral: "Personal" + "Social" intervention; Behavioral: "Social" intervention; Behavioral: "Personal" intervention

Study type: Interventional

Funder types: Other

Identifiers

NCT05120817

hsestudy2021

Details and patient eligibility

About

This experimental study aims to investigate the effect of different types of educational interventions on overcoming Coronavirus disease 2019 (COVID-19) vaccine hesitancy among the Higher School of Economics (HSE) bachelor students in Russia.

Full description

The researchers aim to investigate the effectiveness of three types of educational interventions on overcoming COVID-19 vaccine hesitancy among the HSE bachelor students. The study design implies the comparison of three types of educational interventions which differ in the message that they deliver to the participants: the personal, the social, and a combination of the two. The effects of these interventions will be compared to the control group with no intervention.

Participants in these three experimental groups will receive a link to an educational video about the benefits and costs of vaccination against COVID-19. The videos for the three groups will contain information about vaccination, but each of them will have a different focus.

The participants will be hired on a voluntary basis. All the participants will sign the informed consent form, and the measures will be taken to ensure that their personal data will be protected.

Enrollment: 4,000 estimated patients

Sex: All

Ages: 18 to 25 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• HSE bachelor students from 18 to 25 years old, who agreed to participate in the study.

Exclusion criteria

• Students who have got vaccinated already.

Trial design

Primary purpose: Treatment

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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4,000 participants in 4 patient groups

Control Group

No Intervention group

Description:

Participants do not undergo any intervention. Pre-and post data collection only.

Personal

Experimental group

Description:

Participants are exposed to the message about the personal benefits (and costs) of vaccination which refers to their own safety, their freedoms, their worries about the well-being of their significant others.

Treatment:

Behavioral: "Personal" intervention

Social

Experimental group

Description:

Participants are exposed to the message about the social benefits (and costs) of vaccination which refers to public safety, the well-being of others in their community, the vulnerable groups, etc.

Treatment:

Behavioral: "Social" intervention

Personal + Social

Experimental group

Description:

Participants are exposed to the message about both personal and social benefits (and costs) of vaccination. The message alludes to personal safety as well as public safety and the strain on the healthcare system associated with the uncontrollable spread of the virus.

Treatment:

Behavioral: "Personal" + "Social" intervention