Entertainment Media to Deliver Educational Messages About Mammography in Saudi Arabia

Virginia Commonwealth University (VCU)

Status: Completed

Conditions: Behavior; Breast Cancer

Treatments: Behavioral: Active Comparator: Standard of Care; Behavioral: You-Tube Video: Elissa's EE song

Study type: Interventional

Funder types: Other

Identifiers

NCT05176405

MCC-21-18633

HM20022255 (Other Identifier)

Details and patient eligibility

About

This clinical trial aims to test if Elissa's Entertainment-Education (EE) song can influence Saudi females' intention to perform breast cancer early screening via mammogram.

Full description

This study will be guided by a scarcely applied theoretical model that integrates the issue involvement concept into the Theory of Planned Behavior (TPB) to test the role of issue involvement in predicting intention to perform breast cancer early screening via mammogram among Saudi females after exposure to EE message.

Enrollment: 240 patients

Sex: Female

Ages: 40 to 69 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Saudi Arabian
• female

Exclusion criteria

• Females 39 or younger
• females above age 69 years
• females who have had breast cancer
• females that have had risk-reducing bilateral mastectomies

Trial design

Primary purpose: Screening

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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240 participants in 3 patient groups

Elissa's EE Song

Experimental group

Description:

Participants will have to click on the watch button to start the YouTube video as it is without manipulation. Right after exposure, the first and second arms will be asked if they have seen either of the presented materials before.

Treatment:

Behavioral: You-Tube Video: Elissa's EE song

Standard of Care

Active Comparator group

Description:

Participants will be assigned to read general infographic messages adopted from the Saudi Ministry of Health (MOH) in the breast cancer early screening context in Arabic/English. Right after exposure, the first and second arms will be asked if they have seen either of the presented materials before.

Treatment:

Behavioral: Active Comparator: Standard of Care

Control Group

No Intervention group

Description:

The third arm of this trial is the control group who will not be exposed to any preventative messages.