Evaluation of the "Eat Less Meat" One-month Challenge

Centre des Sciences du Goût et de l'Alimentation

Status: Completed

Conditions: Food Habits; Diet, Healthy

Treatments: Behavioral: "Eat Less Meat" Challenge

Study type: Interventional

Funder types: Other

Identifiers

NCT05752786

EIPH0154

Details and patient eligibility

About

In a context where meat consumption should be dramatically reduced in western countries to improve both population and planet health, the "Eat Less Meat" one-month challenge is a new behavioural intervention that aims (i) to weaken meat consumption habit and (ii) to enhance intrinsic motivation to eat less meat to trigger long-term reduction in meat consumption. The present study focusses on the quantitative evaluation of the effect of this challenge on French university student's meat consumption.

Parallel two-arm randomized controlled trial with repeated measures (online questionnaires) pre-, during- and post-intervention. All the participants will be recruited to take part in the "Eat Less Meat" challenge for one month. Participants in the control group will take part in the challenge 4 months after the participants in the intervention group. Participants in both groups will complete the online questionnaires at the exact same time, i.e., pre-, during- and post-intervention measures will take place before the control group starts the challenge.

Enrollment: 366 patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• BMI ≥ 18.5
• University student in 'Bourgogne Franche-Comté'
• Fluent in French
• Available email address
• Available Instagram profile

Exclusion criteria

• Vegetarian or vegan or pescetarian
• Pregnant/breastfeeding
• Iron deficiency

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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366 participants in 2 patient groups

"Eat Less Meat" challenge

Experimental group

Description:

Participants take part in the "Eat Less Meat" challenge

Treatment:

Behavioral: "Eat Less Meat" Challenge

"Eat Less Meat" challenge later

Other group

Description:

Participants take part in the "Eat Less Meat" challenge 4 months after the participants in the experimental arm, i.e., after all measures completion

Treatment:

Behavioral: "Eat Less Meat" Challenge