HPV Message Testing and Social Media Campaign

Dartmouth Health

Status: Completed

Conditions: Human Papilloma Virus; Vaccine

Treatments: Other: Social media message about risk of electronic cigarettes.; Other: Social Media Message about HPV and HPV vaccine

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT03747302

D18180

3P30CA023108-38S4 (U.S. NIH Grant/Contract)

Details and patient eligibility

About

This project involves a social media campaign to increase parent's knowledge and acceptance of the HPV (human papillomavirus) vaccine. The current vaccine protects against nine types of HPV, including seven that are known to cause cancer. The Centers for Disease Control and Prevention (CDC) estimates that the current HPV vaccine could prevent 90% of cancer cases caused by HPV, including cases of cervical cancer, oropharyngeal (mouth and throat) cancer, anal cancer, and others. About 150 and 104 cases of HPV-associated cancers are diagnosed each year in New Hampshire and Vermont, respectively-many of which could be prevented through vaccination. Currently, only 49.8% of New Hampshire adolescents and 44.3% of Vermont adolescents were not up-to-date for HPV vaccination as of 2016. This social media campaign is testing a set of campaign messages with parents locally and nationally to see which messages are most effective in improving their knowledge and acceptance of the vaccine. A study survey link will monitor the number of people reached and will measure parental intention to get their children vaccinated against HPV.

Enrollment: 1,043 patients

Sex: All

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• parents of children 9-14 years old

Exclusion criteria

• non-parents

Trial design

Primary purpose: Health Services Research

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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1,043 participants in 2 patient groups

HPV Messaging

Experimental group

Description:

Subjects are randomized to receive one of five messages on one of the four themes about HPV vaccination.

Treatment:

Other: Social Media Message about HPV and HPV vaccine

Control Message

Other group

Description:

Subjects are randomized to receive one of five messages about electronic cigarettes.

Treatment:

Other: Social media message about risk of electronic cigarettes.