Improving Health Awareness Using Social Network Interventions (SNI)
Status
Conditions
Treatments
Details and patient eligibility
About
The overarching hypothesis of our study is that social network interventions using artificial intelligence and social media can be used to increase population awareness about health issues. The overarching objective is to improve population awareness on multiple relevant health issues using social network interventions (SNI) and estimate the effect by conducting randomized control trials. Increase population awareness about organ donation in California, especially among minorities
Full description
The population of California will be stratified into demographic environments which are groups of ZIP Codes of similar cultural, socioeconomic, and ethnic/racial factors. Digital markers of population awareness about organ donation will be estimated from publicly available online conversations of users in social media. A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm.
Enrollment
Sex
Volunteers
Inclusion and exclusion criteria
Inclusion Criteria:
- Have a California zip code.
- Be a Facebook user
Trial design
Primary purpose
Allocation
Interventional model
Masking
2,000,000 participants in 3 patient groups, including a placebo group
Trial contacts and locations
Loading...
Data sourced from clinicaltrials.gov
Clinical trials
Research sites
Resources
Legal