Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

NYU Langone Health

Status: Enrolling

Conditions: Food Selection

Treatments: Behavioral: White Ads; Behavioral: Few Likes; Behavioral: Many Likes; Behavioral: Black Ads

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT06969638

20-01796-2

R01CA248441 (U.S. NIH Grant/Contract)

Details and patient eligibility

About

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Full description

The aim of this randomized trial is to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Enrollment: 1,300 estimated patients

Sex: All

Ages: 13 to 17 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion criteria

• participants who do not meet all criteria described above.

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Factorial Assignment

Masking: Double Blind

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1,300 participants in 4 patient groups

Black Many Likes

Experimental group

Description:

Food ads with many "likes" and featuring Black individuals

Treatment:

Behavioral: Black Ads

Behavioral: Many Likes

Black Few Likes

Experimental group

Description:

Food ads with few "likes" and featuring Black individuals

Treatment:

Behavioral: Black Ads

Behavioral: Few Likes

White Many Likes

Experimental group

Description:

Food ads with many "likes" and featuring White individuals

Treatment:

Behavioral: Many Likes

Behavioral: White Ads

White Few Likes

Experimental group

Description:

Food ads with many "likes" and featuring White individuals

Treatment:

Behavioral: Few Likes

Behavioral: White Ads