Mixed Presentation on Social Media

University of Pennsylvania

Status: Completed

Conditions: Tobacco Dependence; Tobacco Use

Treatments: Behavioral: Mixed-Presentation of Content

Study type: Interventional

Funder types: Other; Other U.S. Federal agency

Identifiers

NCT05066126

849610

Details and patient eligibility

About

This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.

Enrollment: 828 patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Must be a current or former smoker

Exclusion criteria

Trial design

Primary purpose: Basic Science

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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828 participants in 4 patient groups

High-Mixed Presentation / Current Smoker

Experimental group

Description:

Current smokers receive a social media feed with a high-mixed presentation of content.

Treatment:

Behavioral: Mixed-Presentation of Content

Low-Mixed Presentation / Current Smoker

Experimental group

Description:

Current smokers receive a social media feed with a low-mixed presentation of content.

Treatment:

Behavioral: Mixed-Presentation of Content

High-Mixed Presentation / Former Smoker

Experimental group

Description:

Former smokers receive a social media feed with a high-mixed presentation of content.

Treatment:

Behavioral: Mixed-Presentation of Content

Low-Mixed Presentation / Former Smoker

Experimental group

Description:

Former smokers receive a social media feed with a low-mixed presentation of content.

Treatment:

Behavioral: Mixed-Presentation of Content