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This fMRI study evaluated the cognitive mechanisms and the cerebral substrate of decision making when evaluating the healthiness of food products with nutritional information displayed either with a Traffic Light system, a colored nutritional label, and a Guideline Daily Amount system, a numeric label.
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The investigators postulated that Traffic Light label would recruit emotion processes and activation of subjacent cerebral networks.
On the contrary, the nutritional information presented in a Guideline Daily Amount label, would recruit, due to its numeric format and higher complexity, supplementary cognitive processes and activation of related brain regions.
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35 participants in 1 patient group
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Data sourced from clinicaltrials.gov
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