Nicotine and Tobacco Message Framing Among LGBT Young Adults

The Ohio State University

Status: Completed

Conditions: Tobacco-Related Carcinoma

Treatments: Behavioral: Health communications

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT05972941

NCI-2024-05891 (Other Identifier)

4R00CA260718-02 (U.S. NIH Grant/Contract)

OSU-23020

Details and patient eligibility

About

This trial refines and evaluates how cultural targeting influences the effectiveness of anti-tobacco messages among lesbian, gay, bisexual, and transgender (LGBT) young adults at risk for the use of more than one tobacco product (polytobacco use). Polytobacco use is associated with nicotine dependence and tobacco use into adulthood, and is disproportionately high among LGBT young adults. This trial seeks to determine how cultural targeting can be applied to communicate polytobacco use risk to at-risk LGBT young adults.

Full description

The goal of this study is to identify if culturally targeted (CT) or non-targeted (NT) anti-polytobacco messages are most effective for engaging LGBT consumers. Using the most effective NT messages from Aim 1, investigators will create a set of CT messages. Message framing will remain consistent between CT and NT messages; however, CT messages will include language and graphics representing LGBT values formative research and the existing peer-reviewed literature. Participants will be randomized to view CT or NT messages in a virtual lab where investigators will assess eye-tracking, self-reported perceived effectiveness, risk perceptions, and behavioral intentions. Participants will also complete a 1-week follow-up. The study aims to determine the effects of cultural targeting on attention to anti-polytobacco messages and perceived effectiveness among LGBT young adults susceptible to polytobacco use.

Enrollment: 252 patients

Sex: All

Ages: 18 to 35 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Speaks English fluently
• Self-identifies as lesbian, gay, bisexual, transgender, queer, or another non- heterosexual orientation or non-binary gender identity
• Ever used e-cigarettes AND combustible cigarettes
• Currently uses e-cigarettes, combustible cigarettes, or both e-cigarettes and combustible cigarettes
• Resides in the United States
• Access to a laptop or desktop computer with a camera for virtual eye-tracking

Exclusion criteria

• Glaucoma
• Cataracts

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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252 participants in 2 patient groups

Culturally targeted messages

Experimental group

Description:

Participants will view 8 nicotine and tobacco health messages with LGBT culturally targeted messages and imagery

Treatment:

Behavioral: Health communications

Non-targeted messages

Other group

Description:

Participants will view 8 nicotine and tobacco health messages with universal messages and imagery

Treatment:

Behavioral: Health communications