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Online WIC Nutrition Education to Promote Farmers' Market Fruit and Vegetable Purchases and Consumption

W

William Paterson University of New Jersey

Status

Completed

Conditions

Obesity
Cardiovascular Diseases
Type 2 Diabetes
Cancer

Treatments

Behavioral: Existing Online Health Education
Behavioral: WIC Fresh Start Program

Study type

Interventional

Funder types

Other
Other U.S. Federal agency

Identifiers

NCT02565706
WIC NEI-12-TX (Other Identifier)

Details and patient eligibility

About

This study is evaluating the WIC Fresh Start program, a theory-driven, web-based nutrition education lesson to promote farmers' market fruit and vegetable purchases and consumption among women enrolled in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC).

Full description

This study is evaluating the WIC Fresh Start program, a theory-driven, web-based nutrition education lesson to promote fruit and vegetable (FV) consumption among women enrolled in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC). Designed to leverage vouchers provided to WIC participants for FV purchases through the Farmers' Market Nutrition Program (FMNP) and monthly cash value vouchers (CVVs) redeemable at farmers' markets, the lesson is conceptually grounded in formative research on knowledge, attitudes and skills influencing farmers' market FV purchases and consumption and theoretical understanding of approaches for modifying them. Lesson content delivery is primarily through short video segments and audio output to increase accessibility for low-literate learners. Informed by a community-based participatory research approach, WIC participants are engaged as full partners in the development of the lesson and the delivery of content (videos feature WIC participants). The setting is a large WIC agency serving three New Jersey counties. Separate samples of women were recruited to participate in 1) focus groups for guiding lesson content development (N = 56 participants) and pretesting the resulting content (N = 52 participants), 2) cognitive testing to assess the clarity and interpretability of items and response formats in measures of knowledge, attitudes and skills developed for the study (N = 15), 3) one-on-one sessions to assess reactions to initial versions of video segments developed for the lesson (N = 20), and 4) the outcome evaluation (N = 744). Stratified based on FMNP voucher receipt, participants are randomized to receive the lesson or existing online health education. Outcome measures (administered orally to reduce literacy demands of the response task) are completed at pretest (immediately before the lesson), posttest (two weeks after the lesson), and 3 and 6 months after posttesting. Short- and long-term lesson effects on FV intake, FMNP voucher redemption and the redemption of CVVs at farmers' markets will be evaluated. Evidence for mediation by knowledge, attitudes, and skills of lesson effects on FV intake and voucher redemption, dose-response relationships, and user satisfaction with the lesson also will be examined.

Enrollment

744 patients

Sex

Female

Volunteers

Accepts Healthy Volunteers

Inclusion criteria

  • Pregnant or postpartum WIC participant
  • Female caregiver of infant/child WIC participant

Exclusion criteria

  • Restrictions on food intake
  • Classified by WIC as high risk/requiring an individualized nutrition care plan

Trial design

Primary purpose

Prevention

Allocation

Randomized

Interventional model

Parallel Assignment

Masking

Double Blind

744 participants in 4 patient groups

WIC Fresh Start Program
Active Comparator group
Description:
Participants in this arm receive the Fresh Start program.
Treatment:
Behavioral: WIC Fresh Start Program
Existing Online Health Education
Active Comparator group
Description:
Participants in this arm receive existing online WIC health education.
Treatment:
Behavioral: Existing Online Health Education
WIC Fresh Start Program (FMNP)
Experimental group
Description:
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets.
Treatment:
Behavioral: WIC Fresh Start Program
Existing Online Health Education (FMNP)
Active Comparator group
Description:
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets.
Treatment:
Behavioral: Existing Online Health Education

Trial contacts and locations

1

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Data sourced from clinicaltrials.gov

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