Oral Nicotine Pouch Marketing Features Influence on Perceptions

Johns Hopkins Bloomberg School of Public Health

Status: Invitation-only

Conditions: Tobacco Use

Treatments: Other: Discrete; Other: Convenient; Other: Tobacco-free

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT06605924

R01DA055962 (U.S. NIH Grant/Contract)

IRB00029102

Details and patient eligibility

About

This study tests the effects of three oral nicotine marketing features on product perceptions.

Enrollment: 5,000 estimated patients

Sex: All

Ages: 13 to 120 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Live in the US
• For youth age <21: Never used any nicotine pouch
• For adults: Smoked greater than or equal to 100 cigarettes in during lifetime
• For adults: Currently smoke some or all days
• For adults: No regular use of oral nicotine pouches
• For adults: No past 30-day pouch use

Exclusion criteria

• Do not live in the US
• For youth age <21: Ever used nicotine pouches
• For youth age <21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product
• For adults: Smoked <100 cigarettes in life
• For adults: Does not currently smoke some or all days
• For adults: Regular use of oral nicotine pouches
• For adults: Past 30-day pouch use

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Crossover Assignment

Masking: None (Open label)

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5,000 participants in 4 patient groups

Tobacco-free

Experimental group

Description:

Viewing a static advertisement

Treatment:

Other: Tobacco-free

Discrete

Experimental group

Description:

Viewing a static advertisement

Treatment:

Other: Discrete

Convenient

Experimental group

Description:

Viewing a static advertisement

Treatment:

Other: Convenient

Control

No Intervention group

Description:

Viewing a static advertisement - baseline language only