Precision Nudging Drives Wellness Visit Attendance at Scale

Lirio

Status: Completed

Conditions: Prevention; Women's Health; Annual Visit; Well Visit; Health Behavior

Treatments: Other: Precision nudging; Other: Standard of care

Study type: Interventional

Funder types: Industry; Other

Identifiers

NCT05509049

LRRHWWRCT

IRB 2129 (Other Identifier)

Details and patient eligibility

About

The purpose of the present randomized controlled trial is to explore the effectiveness of a 12-month well woman digital health intervention leveraging Precision Nudging - the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time - in promoting behavior change. Specifically, it is hypothesized that scaling behavioral science through reinforcement learning will be more effective at motivating participants to engage with well woman messages and to schedule and to attend a well woman visit compared to a standard of care message.

Enrollment: 30,068 patients

Sex: Female

Ages: 21 to 65 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Patient of health care system.
• Visit with OBGYN office in the last 36 months.
• OBGYN office provider is a Women's Wellness group approved provider.

Exclusion criteria

• Completed a women's wellness within the last 366 days.
• Upcoming women's wellness appointment.
• Had a childbirth episode (e.g., C-section vaginal delivery, or other event, including stillbirth) within the last 3 months or has a pregnancy due date in the future.
• Unsubscribed.

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Triple Blind

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30,068 participants in 2 patient groups

Treatment

Experimental group

Description:

Behavioral science and reinforcement learning-driven hyper-personalized messages

Treatment:

Other: Precision nudging

Control

Active Comparator group

Description:

Standard of care message

Treatment:

Other: Standard of care