Promoting Flu Vaccination Through a Mobile Wellness Program

Evidation Health

Status: Unknown

Conditions: Not Condition-specific

Treatments: Behavioral: In-app and push notification mobile messages

Study type: Interventional

Funder types: Industry; Other U.S. Federal agency; Other

Identifiers

NCT02908893

EH-002

Details and patient eligibility

About

The investigators design a 6-week messaging campaign aimed at promoting flu vaccination among fully insured members of a national payer that participate in a wellness program offered by the insurer through a mobile app. Outcomes measured will include uptake in flu vaccination rate as measured by the insurer and engagement with the campaign through the app.

The goal of the research is to assess the effectiveness of pervasive computing messaging in promoting preventative care treatments such as flu shots. An additional goal is that of quantifying the importance of emphasizing incentives to increase efficacy of the messages.

Enrollment: 77,983 estimated patients

Sex: All

Ages: 18 to 65 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• belongs to fully insured population
• continuous health coverage between January 1, 2015 and June 1, 2016
• has downloaded and installed the wellness platform app

Exclusion criteria

• has declined the messaging from the platform

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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77,983 participants in 3 patient groups

Salient

Experimental group

Description:

Messages in the salient arm highlight the number of incentives (points) received by getting a flu shot and recording it through the wellness program app. Additionally, messages mention that flu shots can be received at the pharmacy while picking up an Rx. Users in the arm are matched up with a second user from the same arm, randomly. For each pair, the messages are sent to both users at the same time within the specified time window. Such time is picked to be the day in which the first user is most likely to pick up an Rx from a pharmacy.

Treatment:

Behavioral: In-app and push notification mobile messages

NonSalient

Active Comparator group

Description:

Messages in the non-salient arm highlight the benefits of getting vaccinated against flu, but make no mention of incentives received for getting vaccinated. Incentives would still be earned through the wellness program if the vaccination is recorded. Messages mention that flu shots can be received at the pharmacy while picking up an Rx. Users in the arm are matched up with a second user from the same arm, randomly. For each pair, the messages are sent to both users at the same time within the specified time window. Such time is picked to be the day in which the first user is most likely to pick up an Rx from a pharmacy

Treatment:

Behavioral: In-app and push notification mobile messages

Control

No Intervention group

Description:

Users in this group will not receive any message promoting flu vaccination. Incentives would still be earned through the wellness program if the vaccination is recorded.