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Promoting Resilience to Food Commercials Decreases Susceptibility to Unhealthy Food Decision-Making

University of Kansas logo

University of Kansas

Status

Completed

Conditions

Obesity, Adolescent

Treatments

Behavioral: Control
Behavioral: Commercial Advertising Literacy Training

Study type

Interventional

Funder types

Other
NIH

Identifiers

NCT04905498
8UG1OD024943-02 (U.S. NIH Grant/Contract)
STUDY00003631

Details and patient eligibility

About

The purpose of this study is to evaluate how food commercials influence food choices in children and their parents.

Full description

The proposed research will investigate food decision-making in youth. Childhood obesity is a risk factor for health issues, thus preventing adverse effects of childhood obesity by promoting healthy eating habits and providing effective interventions are important. Television food commercials advertising calorie-dense and high in salt and sugar foods are known to contribute unhealthy food choices and obesity. Thus the proposed study will examine how the advertising intervention focusing on increasing advertising knowledge and changing affective attitudes toward commercials impacts susceptability to commercials and food decisions in youth.

Enrollment

49 patients

Sex

All

Ages

8 to 12 years old

Volunteers

Accepts Healthy Volunteers

Inclusion criteria

  • Children had to be between 8-12.9 years old (including 8 year olds, NOT including 13 year olds.
  • Had to be able to speak English as their primary language.
  • Self-reported normal hearing and vision.

Exclusion criteria

  • Did not speak English
  • Data from children with history of neurological conditions, clinically significant psychopathology, or learning disabilities reported by parents (e.g., Attention Deficit Hyperactivity Disorder, depression) will be excluded.

Trial design

Primary purpose

Other

Allocation

Randomized

Interventional model

Parallel Assignment

Masking

Double Blind

49 participants in 2 patient groups, including a placebo group

Control
Placebo Comparator group
Description:
Children were exposed to food commercials without narratives.
Treatment:
Behavioral: Control
Intervention
Experimental group
Description:
Children were exposed to narrative statements that were shown and read aloud in between commercials played.
Treatment:
Behavioral: Commercial Advertising Literacy Training

Trial documents
1

Trial contacts and locations

1

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Data sourced from clinicaltrials.gov

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