Reactions to Warnings on Hookah Ads

Duke University

Status: Completed

Conditions: Reactions to Warnings; Hookah Smoking

Treatments: Behavioral: Text + Graphic; Behavioral: Text Only; Behavioral: Control

Study type: Interventional

Funder types: Other

Identifiers

NCT03723616

Pro00092330

Details and patient eligibility

About

The purpose of this study is to help us better understand what kinds of waterpipe tobacco advertisements appeal to young adults as well as to help evaluate and create health warnings that can be placed on waterpipe tobacco advertisements to inform young adults of the risks associated with smoking hookah tobacco.

Enrollment: 4,721 patients

Sex: All

Ages: 18 to 34 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Young adults who are susceptible to or who are current tobacco smokers (which is defined as at least once in the past month, and using hookah tobacco on at least a monthly basis).
• Must have Internet access for Phase 1 and Phase 2 and have a Turkprime account.
• English speaker

Exclusion criteria

• Anyone who is not susceptible to waterpipe tobacco smoking or is not a current waterpipe tobacco smoker
• Anyone who does not have Internet access or a Turkprime account

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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4,721 participants in 2 patient groups

Hookah Tobacco Smokers

Active Comparator group

Description:

Young adults, ages 18-34, who smoke hookah tobacco

Treatment:

Behavioral: Control

Behavioral: Text Only

Behavioral: Text + Graphic

Open to Smoking Hookah Tobacco

Active Comparator group

Description:

Young adults, ages 18-34, who do not smoke hookah tobacco but are open to trying

Treatment:

Behavioral: Control

Behavioral: Text Only

Behavioral: Text + Graphic