Short, Animated Storytelling (SAS) for Addiction Stigma Reduction

Stanford University

Status: Completed

Conditions: Social Stigma Towards People With Addiction

Treatments: Other: SAS video

Study type: Interventional

Funder types: Other

Identifiers

NCT06705205

76457

Details and patient eligibility

About

Stigma towards people with addiction is a well-documented problem that negatively impacts help-seeking, treatment and recovery. Social contact with people recovering from addiction can promote empathy and reduce stigma, but social contact is difficult to scale. Short, animated storytelling (SAS) is a novel health communication approach that scales easily because it can leapfrog barriers associated with language, culture, literacy and education levels. This study will investigate if a SAS video intervention can be used to reduce stigma, boost optimism and hope, and increasing empathy towards people with addiction. The study will also explore mechanisms of action of SAS interventions, by measuring the contribution of sound design to the effect of the intervention.

Enrollment: 13,397 patients

Sex: All

Ages: 18 to 49 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Adults with basic English proficiency between the ages of 18-49

Exclusion criteria

• None

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Double Blind

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13,397 participants in 3 patient groups

SAS video full intervention group

Experimental group

Description:

Participants view the full SAS video intervention with sound on Day 1.

Treatment:

Other: SAS video

SAS video partial intervention (without sound)

Experimental group

Description:

Participants view the partial SAS video intervention without sound on Day 1.

Treatment:

Other: SAS video

Active Control Group

No Intervention group

Description:

Participants read written information about addiction prevalence