Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco Interventions

University of Massachusetts, Worcester

Status: Completed

Conditions: Smoking Cessation

Treatments: Behavioral: Standard CTHC; Other: Peer Recruitment; Other: Standard Online Recruitment; Behavioral: Recommender CTHC

Study type: Interventional

Funder types: Other

Identifiers

NCT03224520

CDR-1603-34645

CDR160334645 (Other Grant/Funding Number)

Details and patient eligibility

About

The research study, "Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco Interventions" will test two smoker-driven, social marketing innovations to recruit and engage smokers in Decide2Quit.org (Decide2Quit), which is an evidence-based, effective "Digital Intervention for Smoking Cessation".

Full description

S2S has many innovations that are designed to utilize the power of peers and social networks for dissemination. These include: Peer recruitment: Tools to facilitate smokers' recruiting their peers to increase Decide2Quit access; and a recommender computer tailored health communication (recommender CTHC): a Complex machine learning algorithm (recommender systems) that uses smokers' feedback (explicit and implicit) in the current and prior studies to adapt its selection of messages to smokers.

Using a 2×2 factorial design, the study will compare individually and collectively the enhancements (recruitment, use, and effectiveness) offered by the S2S functions over the standard version of Decide2Quit (online recruitment and standard CTHC), an active comparison group.

Enrollment: 1,487 patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• 18 years of Age or older
• Current smoker

Exclusion criteria

• Under 18 years of age
• Non-smoker

Trial design

Primary purpose: Treatment

Allocation: Randomized

Interventional model: Factorial Assignment

Masking: Double Blind

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1,487 participants in 4 patient groups

Fully enhanced

Experimental group

Description:

Peer recruitment and recommender CTHC

Treatment:

Other: Peer Recruitment

Behavioral: Recommender CTHC

Recommender CTHC only

Experimental group

Description:

Recommender CTHC and standard online recruitment

Treatment:

Other: Standard Online Recruitment

Behavioral: Recommender CTHC

Peer recruitment only

Experimental group

Description:

Peer recruitment and standard CTHC

Treatment:

Other: Peer Recruitment

Behavioral: Standard CTHC

Standard

Experimental group

Description:

Standard online recruitment and standard CTHC

Treatment:

Other: Standard Online Recruitment

Behavioral: Standard CTHC