Social Marketing in Prevention Actions

Centre Hospitalier Universitaire de Saint Etienne

Status: Completed

Conditions: Aging; Sedentary Behavior

Treatments: Other: Social marketing campaign

Study type: Observational

Funder types: Other

Identifiers

NCT04136938

IRBN622019/CHUSTE

Details and patient eligibility

About

Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

Full description

This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign.

The main goal is to improve attendance at our fall prevention program.

Enrollment: 210 patients

Sex: All

Ages: 60+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• People living in the one of the territories of the study
• People without medical contraindications to participate in moderate physical activity
• People who has received information about the study and its rights to its data

Exclusion criteria

• People unable to attend workshops
• People already registered for adapted physical activity
• People who refused to participate to the study.

Trial design

210 participants in 2 patient groups

Intervention group (social marketing campaign)

Description:

People aged 60 and over will be included. They will receive a social marketing campaign.

Treatment:

Other: Social marketing campaign

Control group

Description:

People aged 60 and over will be included.