Social Media and Breastfeeding Self Efficacy

Gazi University

Status: Completed

Conditions: Breastfeeding

Treatments: Other: Routine postpartum breastfeeding training included in the hospital procedure; Other: Breastfeeding education and counseling

Study type: Interventional

Funder types: Other

Identifiers

NCT04929717

2019/06-15

Details and patient eligibility

About

This study aimed to determine the effect of breastfeeding support on women's breastfeeding self-efficacy via social media. This study was conducted maternity unit at a state hospital in Turkey. Education and consulting about breastfeeding were given via WhatsApp application to women in the intervention group. Women in the control group receive only routine breastfeeding training.

Full description

The research was conducted as a randomized controlled trial. The stratified and permutation block randomization methods were used in the study. The personal information form and BSES-SF were administered to women in the hospital before the intervention. Breastfeeding education and counseling were provided via social media (WhatsApp) to support women for breastfeeding and to ensure the continuity of breastfeeding in the postpartum period. Breastfeeding education was given to women in the first four weeks after discharge from the hospital. The control group received the routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures. Except for routine breastfeeding training, no intervention was applied to the control group.

Enrollment: 68 patients

Sex: Female

Ages: 18 to 49 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• being primipara
• being 18 years of age or older
• using the WhatsApp social media application
• having a newborn with a weight of 2500 grams and above
• agreeing to participate in the study

Exclusion criteria

• being multiparity
• having a physical or mental health problem that would prevent breastfeeding
• preterm labor (before 37 weeks)
• difficult labor
• either mother or baby having a health problem after birth
• mother's substance use (drug, smoking or alcohol)

Trial design

Primary purpose: Supportive Care

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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68 participants in 2 patient groups

Intervention

Experimental group

Description:

The personal information form and BSES-SF were administered to women in the hospital before the intervention. Breastfeeding education and counseling were provided via social media (WhatsApp) to support women for breastfeeding and to ensure the continuity of breastfeeding in the postpartum period. Breastfeeding education was given to women in the first four weeks after discharge from the hospital. After the breastfeeding education was completed via social media, the counseling process started. Counseling was conducted via social media with a question-answer method between the first and 6th months of postpartum.

Treatment:

Other: Routine postpartum breastfeeding training included in the hospital procedure

Other: Breastfeeding education and counseling

Control

Other group

Description:

The women in the control group were pre-tested at the hospital before discharge. The BSES-SF was re-administered by phone at the 3rd and 6th postpartum months. The control group received the routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures. Except for routine breastfeeding training, no intervention was applied to the control group.

Treatment:

Other: Routine postpartum breastfeeding training included in the hospital procedure