Social Media and Cancer Screening Information

Utah System of Higher Education (USHE)

Status: Completed

Conditions: Colorectal Cancer

Treatments: Behavioral: Black American Preferred Cancer Screening Messaging; Behavioral: Overall Preferred Cancer Screening Messaging; Behavioral: Median Ranked Cancer Screening Messaging; Behavioral: White American Preferred Cancer Screening Messaging; Behavioral: Control

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT06712901

HCI183491

5R37CA259156-04 (U.S. NIH Grant/Contract)

Details and patient eligibility

About

NORC/AmeriSpeak will recruit participants who meet the study criteria and invite them to complete a 15-minute survey. Participants will be randomly assigned to one of five conditions, with approximately 400 people in each condition, and will respond to various questions after viewing the study messaging. Once 2,000 participants complete the survey, the data will be de-identified and provided to the study team for analysis.

Full description

NORC/AmeriSpeak will put all of the study content into their system. They will send out the opportunity to participate in the study, which should take about 15 minutes, to people in their panel who meet our participation criteria. Participants will be directed to the study information sheet that includes all elements of consent. Participants who agree to participate will start the survey experiment. The survey experiment will randomize participants into one of five conditions: (1) control (no exposure), (2) overall median ranked messages (from the prior study), (3) messages preferred by all participants, (4) messages preferred by Black American participants, and (5) messages preferred by White American participants. Approximately 400 people will complete each condition. After viewing the study stimuli (or no stimuli in the control condition), participants will respond to various outcomes and other variables of interest (see questionnaire draft included). After all 2,000 people have completed the study, the study team will receive a de-identified data file from NORC/AmeriSpeak with all study data and engage in analysis. This study is planned to close the study around that time as the study team completes data analysis and write-up the findings.

Enrollment: 2,030 patients

Sex: All

Ages: 45 to 75 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Identify as white/Caucasian or Black/African American.

Exclusion criteria

• Do not identify as white/Caucasian or Black/African American.
• Previously diagnosed with colorectal cancer
• Non-English speakers

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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2,030 participants in 5 patient groups, including a placebo group

Control (no exposure)

Placebo Comparator group

Description:

Participants in the Control Arm will not be shown any messages.

Treatment:

Behavioral: Control

Median Ranked

Experimental group

Description:

Participants in the Median Ranked Arm will be shown four Median Ranked messages.

Treatment:

Behavioral: Median Ranked Cancer Screening Messaging

Overall Preferred

Experimental group

Description:

Participants in the Overall Preferred arm will be shown four Overall Preferred messages.

Treatment:

Behavioral: Overall Preferred Cancer Screening Messaging

Black American Preferred

Experimental group

Description:

Participants in the Black American Preferred arm will be shown four Black American Preferred messages.

Treatment:

Behavioral: Black American Preferred Cancer Screening Messaging

White American Preferred

Experimental group

Description:

Participants in the White American Preferred arm will be shown four White American Preferred messages.

Treatment:

Behavioral: White American Preferred Cancer Screening Messaging