Spurring Innovation to Promote HIV Testing: An RCT Evaluating Crowdsourcing

University of North Carolina (UNC)

Status: Completed

Conditions: HIV

Treatments: Behavioral: Crowdsourced Video; Behavioral: Conventional Video

Study type: Interventional

Funder types: Other

Identifiers

NCT02248558

14-1865

Details and patient eligibility

About

Crowdsourcing may be a powerful tool to spur the development of innovative videos to promote HIV testing among key populations such as men who have sex with men (MSM) and transgender (TG) individuals. The purpose of this randomized controlled trial is to compare the effect of a crowdsourced video and a conventional video on first-time HIV testing among MSM and TG in China. The crowdsourced video was developed using an open contest, formal transparent judging, and an incentive of marketing promotion. The hypothesis is that a crowdsourced video will be equivalent (within a margin of 3%) to a conventional video in terms of self-reported first-time HIV testing within 3-4 weeks of watching the video.

Enrollment: 721 patients

Sex: All

Ages: 16+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Born biologically male or identify as transgender
• 16 years or older
• Lifetime anal sex with another man
• Providing informed consent and active mobile phone number

Exclusion criteria

• HIV-infected
• HIV-tested ever in the past

Trial design

Primary purpose: Screening

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Quadruple Blind

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721 participants in 2 patient groups

Conventional video

Active Comparator group

Description:

This arm will receive a one-minute conventional video promoting HIV test uptake.

Treatment:

Behavioral: Conventional Video

Crowdsourced video

Experimental group

Description:

This arm will receive a one-minute crowdsourced video promoting HIV test uptake.

Treatment:

Behavioral: Crowdsourced Video