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Study of the Diffusion of a Smoking Cessation Application Through an Online Network

T

Truth Initiative

Status

Completed

Conditions

Use and Dissemination of Smoking Cessation Intervention
Cessation of Smoking

Treatments

Behavioral: Facebook app - condition B-passive
Behavioral: Facebook app - condition t
Behavioral: Facebook app - condition B-active
Behavioral: Facebook app - condition z

Study type

Interventional

Funder types

Other

Identifiers

NCT01746472
1R01CA155369-01A1

Details and patient eligibility

About

Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.

Enrollment

11,413 patients

Sex

All

Ages

18+ years old

Volunteers

Accepts Healthy Volunteers

Inclusion criteria

  • Facebook user
  • Age 18 years or older
  • Entered UbiQUITous Facebook Application
  • Confirms smoker status
  • U.S. resident

Exclusion criteria

  • Non-smoker
  • Under 18 years old
  • Non-U.S. resident
  • Non-Facebook advertisement point of entry

Trial design

11,413 participants in 12 patient groups

2 - B-passive
Experimental group
Treatment:
Behavioral: Facebook app - condition B-passive
3 - B-active
Experimental group
Treatment:
Behavioral: Facebook app - condition B-active
4 - B-active, B-passive
Experimental group
Treatment:
Behavioral: Facebook app - condition B-active
Behavioral: Facebook app - condition B-passive
6 - z, B-passive
Experimental group
Treatment:
Behavioral: Facebook app - condition z
Behavioral: Facebook app - condition B-passive
7 - z, B-active
Experimental group
Treatment:
Behavioral: Facebook app - condition B-active
Behavioral: Facebook app - condition z
8 - z, B-active, B-passive
Experimental group
Treatment:
Behavioral: Facebook app - condition B-active
Behavioral: Facebook app - condition z
Behavioral: Facebook app - condition B-passive
10 - t, B-passive
Experimental group
Treatment:
Behavioral: Facebook app - condition t
Behavioral: Facebook app - condition B-passive
11 - t, B-active
Experimental group
Treatment:
Behavioral: Facebook app - condition t
Behavioral: Facebook app - condition B-active
12 - t, B-active, B-passive
Experimental group
Treatment:
Behavioral: Facebook app - condition t
Behavioral: Facebook app - condition B-active
Behavioral: Facebook app - condition B-passive
14 - t, z
Experimental group
Treatment:
Behavioral: Facebook app - condition t
Behavioral: Facebook app - condition z
15 - t, z, B-active
Experimental group
Treatment:
Behavioral: Facebook app - condition t
Behavioral: Facebook app - condition B-active
Behavioral: Facebook app - condition z
16 - t, z, B-active, B-passive
Experimental group
Treatment:
Behavioral: Facebook app - condition t
Behavioral: Facebook app - condition B-active
Behavioral: Facebook app - condition z
Behavioral: Facebook app - condition B-passive

Trial contacts and locations

1

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Data sourced from clinicaltrials.gov

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