Sugar Sweetened Beverage Labeling Support

President and Fellows of Harvard College

Status: Completed

Conditions: Consumer Behavior

Treatments: Other: Effectiveness of Labels in Reducing Purchasing of Sugar Sweetened Beverages; Other: Control condition

Study type: Interventional

Funder types: Other

Identifiers

NCT02947802

IRB16-1585

Details and patient eligibility

About

This is an online survey assessing consumer support for different labeling policies related to sugar sweetened beverages. The investigators will present consumers with three labels that are being considered for sugar sweetened beverages: a calorie label, a text warning label that says "Warning drinking beverages with added sugar(s) can lead to health problems like obesity, diabetes and tooth decay" and a graphic warning label that includes graphic images to correspond with each of the health problems listed with the text warning. The investigators will ask participants their support for each label. The investigators will also see if support for the labels change after learning of the effectiveness of these labels. The investigators will share the results of a recent field study that suggested calorie and textual warning labels had no influence on the purchasing of sugar sweetened beverages while the graphic label decreased purchasing by 11 percent.

Enrollment: 400 patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• The investigators will recruit a nationally representative sample using ClearVoice, a company that recruits online survey takers.

Exclusion criteria

Trial design

Primary purpose: Basic Science

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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400 participants in 2 patient groups

Consumer Support

Experimental group

Description:

Participants will be presented with three labels: a calorie label, a textual warning label and a textual warning label with corresponding graphic images and will be asked to rate their support for each label on a 1 (not at all) to 7 (a great deal) scale.

Treatment:

Other: Control condition

Consumer Support with Effectiveness Info

Experimental group

Description:

Participants will be presented with three labels: a calorie label, a textual warning label and a textual warning label with corresponding graphic images and will be asked to rate their support for each label on a 1 (not at all) to 7 (a great deal) scale. Participants will also receive effectiveness information- how each label influenced the purchasing of sugar sweetened beverages- from a recent field experiment.

Treatment:

Other: Effectiveness of Labels in Reducing Purchasing of Sugar Sweetened Beverages