Supporting Young Women's Reproductive Health by Harnessing Prosociality Among Drug Shopkeepers

University of California San Francisco (UCSF)

Status: Terminated

Conditions: Contraception; Hiv

Treatments: Behavioral: Harnessing prosocial and social image motivations for behavior change

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT05525533

R03HD109561-01

Details and patient eligibility

About

The goal of the study is to operationalize and test the preliminary impact of providing regular customer feedback from adolescent girls and young women (AGYW) to drug shopkeepers on the distribution of contraceptives and HIV self-testing to AGYW over 12 months.

Full description

The investigators will cross-randomize 120 drug shops enrolled in the parent Malkia Klabu effectiveness cluster-randomized controlled trial (CRCT; NCT05357144), stratified by CRCT study arm, to one of three initial conditions: 1. No feedback. AGYW customer feedback will be collected, but not shared with the shopkeeper. 2. Private feedback. Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers. 3. Public feedback: Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback. The investigators will phase in the 2 interventions (Private and Public Feedback) on a staggered basis to control for both shop-specific and time-specific trends for the primary outcomes.

Enrollment: 144 patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Shopkeepers enrolled in the parent CRCT

Exclusion criteria

• None

Trial design

Primary purpose: Health Services Research

Allocation: Randomized

Interventional model: Crossover Assignment

Masking: None (Open label)

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144 participants in 3 patient groups

No feedback

Experimental group

Description:

AGYW customer feedback will be collected but not shared with shopkeepers

Treatment:

Behavioral: Harnessing prosocial and social image motivations for behavior change

Private feedback

Experimental group

Description:

Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers

Treatment:

Behavioral: Harnessing prosocial and social image motivations for behavior change

Public feedback

Experimental group

Description:

Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback

Treatment:

Behavioral: Harnessing prosocial and social image motivations for behavior change