Targeted Video Messaging About Emergency Contraception

Planned Parenthood League of Massachusetts

Status: Completed

Conditions: Contraception

Treatments: Other: Emergency contraception website; Other: Emergency contraception video

Study type: Interventional

Funder types: Other

Identifiers

NCT03774368

2018P001764

Details and patient eligibility

About

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).

Full description

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC). The investigators will assess whether a video or website link has superior reach, engagement, and return on investment (measured as cost per click) through a Facebook ad campaign. The investigators will also ensure that both modalities of consumer engagement (website and video) are efficacious at ensuring adequate and improved knowledge of emergency contraception through a laboratory-environment trial.

Enrollment: 150 patients

Sex: Female

Ages: 18 to 29 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Women
• 18 to 29 years old
• Living or seeking care in or around Boston, MA
• Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center
• English fluency
• Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)
• Endorse using social media at least once a week

Exclusion criteria

• PPLM staff
• Currently or ever employed in the reproductive health field
• Currently using long-acting reversible contraception (LARC)
• History of permanent sterilization (by participant or sexual partner)
• Previous participation in the study

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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150 participants in 2 patient groups

Website about emergency contraception

Other group

Description:

Subjects are randomly assigned to view an existing website about emergency contraception. The website contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.

Treatment:

Other: Emergency contraception website

Video about emergency contraception

Other group

Description:

Subjects are randomly assigned to view an existing video about emergency contraception. The video is two minutes in length and contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.

Treatment:

Other: Emergency contraception video