Testing Message Modality of Culturally Appropriate Nutrition Communication for Mexican American Women

University of California, Merced

Status: Completed

Conditions: Sugar Sweetened Beverage Consumption; Lifestyle Risk Reduction; Nutrition; Lifestyle-related Condition

Treatments: Other: Health Communication

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT04710108

K01CA190659 (U.S. NIH Grant/Contract)

K01CA190659-5

Details and patient eligibility

About

A randomized controlled trial to test the effects of culturally appropriate nutrition communication delivered via different modalities for Mexican American women.

Full description

A randomized controlled trial with pre-test and immediate post-test was employed to test the effects of different types of message modalities (video vs. comic book). The study was conducted online with Mexican American women aged 18-29 years old. Messages focused on sugary beverage consumption and the main outcomes are individual intention to adopt health behaviors which will be measured by the increased degree of individual knowledge, attitudes, subjective norms, self-efficacy, and intention to reduce SSB consumption, as well as social level behavior changes that will be measured by the improved magnitude of public health literacy, SSB media literacy, and empowerment. Secondary outcomes of interest include the evaluations on the dimension of message themselves include participants' direct reaction to messages and their perceived effectiveness of messages, which will be measured by transportation of messages, identification of characters, emotional response of scenes, perceived effectiveness of messages, engagement with messages, and willingness to disseminate messages.

Enrollment: 129 patients

Sex: All

Ages: 18 to 29 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Self-identify as Latina or Hispanic
• Self-identify as a woman
• Self-reported as being of age between 18-29 years

Exclusion criteria

• Not Mexican American (defined as having at least 1 grandparent born in Mexico or self-identifying as Mexican or Mexican American)

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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129 participants in 3 patient groups

No treatment control

No Intervention group

Description:

No treatment; no intervention (survey only)

Video

Experimental group

Description:

A Taste of Home video, Poet: Monica Mendoza (spoken word poem from The Bigger Picture; images of Hispanic female poet interspersed with images of environment)

Treatment:

Other: Health Communication

Print

Experimental group

Description:

A Taste of Home comic book, Poet: Monica Mendoza (spoken word poem from The Bigger Picture; images of Hispanic female poet interspersed with images of environment)

Treatment:

Other: Health Communication