The Effect of a Scratch Off Prompt on Health Engagement

University of Pennsylvania

Status: Completed

Conditions: Cholesterol Test (Lipid Disorder Screening); Blood Pressure Check (Hypertension Screening)

Treatments: Behavioral: Scratchoff Prompt: Call to Action; Behavioral: Control; Behavioral: Scratchoff Prompt: Name of Test

Study type: Interventional

Funder types: Other

Identifiers

NCT01401621

813606-1

Details and patient eligibility

About

The goal of this project is to determine whether prompting the recipient of a health reminder mailing to scratch off targeted area.

Full description

The investigators will randomly assign individuals with different scratch off messages to 3 groups. The investigators are interested in whether the scratch off message will result in an increase in compliance with the recommended health behavior.

Enrollment: 84,953 patients

Sex: All

Ages: 18+ years old

Volunteers: No Healthy Volunteers

Inclusion and exclusion criteria

Inclusion Criteria:

• Indications according to Spring 2011 CDC criteria for a blood pressure check
• Indications according to Spring 2011 CDC criteria for a cholesterol test
• Employee at partner corporation that implemented the study

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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84,953 participants in 3 patient groups

Scratch-Off Test Name Condition

Experimental group

Description:

The name of the test the recipient needs is hidden behind a scratchoff on the reminder

Treatment:

Behavioral: Scratchoff Prompt: Name of Test

Scratch-Off Call to Action Condition

Experimental group

Description:

The recipient will be prompted to scratch-off the paper in order to find out how to follow the recommendation that the test be received.

Treatment:

Behavioral: Scratchoff Prompt: Call to Action

Control Condition

Experimental group

Description:

A control condition with no scratch-off element.

Treatment:

Behavioral: Control