The Effect of Shelf Nutrition Labels on Purchases

University of Georgia (UGA)

Status: Completed

Conditions: Obesity

Study type: Observational

Funder types: Other

Identifiers

NCT03390075

STUDY00003430

Details and patient eligibility

About

NuVal® shelf nutrition labels rate the nutritional quality of foods on a scale of 1 (worst) to 100 (best). In 2014, NuVal updated their nutrient profiling system which changed the NuVal score on many foods. The investigators took advantage of this "natural experiment" to assess the extent to which a change in the NuVal score at a grocery chain influenced yogurt purchases, a category with a wide range of more and less healthy alternatives. The investigators supplemented the retail scanner data with a survey of consumers in stores using NuVal labels to obtain their experience with the labels and the extent to which they state it influences their purchases.

Enrollment: 665 patients

Sex: All

Ages: 18 to 100 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• US adults regularly shopping at one of two retail chains using NuVal

Exclusion criteria

Trial design

665 participants in 1 patient group

ResearchNow NuVal shoppers

Description:

a convenience sample of 665 shoppers at two NuVal chains.